The Most Used Nail Shades in 2023 – Ranked by Percentage
Sweety Karlak
In 2023, nail trends balanced minimalism with vibrant statements. Neutral nudes, soft pinks, and milky whites were the go-to for everyday wear, while reds, pastels, metallics, and glitter added glam for events and fashion statements. The year highlighted versatility, social media influence, and subtle elegance
Nail Colors in 2023 (Percentage of Women Who Used Each Color)
Neutral Beige & Nude Shades – 24% of women used these colors
Nude and beige nails were the most popular choice in 2023, offering a versatile and polished look suitable for daily wear.
Milky White Nails – 21% of women used this color
Milky white nails gave a smooth, glossy, and modern appearance, popular for work, photos, and minimalistic styles.
Soft Pink & Baby Pink – 20% of women used these colors
Soft pinks and pastel pinks remained trendy, offering feminine and understated elegance.
French Manicure (Classic & Minimal Tips) – 17% of women used French nails
French tips continued to be a favorite, updated with thinner lines or subtle variations for contemporary looks.
Pastel Shades (Lavender, Mint, Baby Blue) – 15% of women used pastel nails
Pastels were favored by teens and young adults, ideal for Instagram aesthetics, casual wear, and seasonal fashion.
Red Nails (Cherry, Bright Red, Deep Red) – 14% of women used red polish
Classic red and cherry shades were popular for evening events, parties, and bold statements.
Dark Shades (Burgundy, Black, Navy) – 12% of women used dark colors
Dark nails were stylish for bold, edgy, and fashion-forward looks, especially in fall and winter seasons.
Metallic & Chrome Nails – 11% of women used metallic nails
Metallic nails were mainly used for glamorous looks, parties, and trendy nail designs.
Glitter & Sparkle Nails – 10% of women used glitter polish
Glitter nails remained popular for festive occasions and special events, though less used for daily wear.
Bold Colors (Hot Pink, Orange, Bright Blue) – 8% of women used bold shades
Bright statement colors were popular for summer, parties, and bold nail fashion but less frequent overall.
Frequently Asked Questions
1. What was the most popular nail color in 2023?
Neutral beige and nude shades, used by 24% of women, were the top choice for daily wear.
2. Were milky white nails trendy in 2023?
Yes, 21% of women used milky whites for smooth, glossy, and modern looks.
3. Did soft pink shades remain popular?
Yes, 20% of women wore soft pinks and baby pinks for feminine, everyday style.
4. How widely were French manicures used in 2023?
French tips were used by 17% of women, with modern thin lines and subtle variations.
5. Were pastel shades fashionable in 2023?
Yes, 15% of women chose lavender, mint, and baby blue pastels for trendy and casual looks.
6. How common were red nails in 2023?
Red shades were used by 14% of women, mainly for parties and bold fashion statements.
7. Did dark nail colors grow in popularity?
Yes, 12% of women wore dark shades like burgundy, black, and navy for edgy, stylish looks.
8. Were metallic nails popular in 2023?
About 11% of women chose metallic shades for parties, photoshoots, or glam designs.
9. How widely were glitter nails used in 2023?
Glitter polish was used by 10% of women, mostly for festive and special occasions.
10. Were bold neon or bright colors common in 2023?
Yes, 8% of women used bright pink, orange, or blue for summer or statement nails.
