How Women Took Care of Their Hair in 2025

In 2025, women’s hair care evolved to focus on sustainability, scalp health, personalization, and advanced technology. Hair routines have become more holistic, combining salon treatments, high-tech devices, AI-driven product recommendations, and natural ingredients. Women are prioritizing long-term hair health, low-damage styling, and products that align with eco-conscious lifestyles.

This blog highlights the key hair care habits, treatments, and trends women followed in 2025.

1. Shampooing & Washing Frequency

Washing routines in 2025 are gentler and more personalized:

40% wash hair every 2–3 days

30% wash weekly using co-wash or cleansing conditioners

20% use water-only or low-lather washes

10% rely on dry shampoo for in-between days

Trends: Sulfate-free, vegan shampoos dominate, with pH-balanced formulas tailored to scalp type. Personalization apps recommend ideal wash frequency based on hair texture and oil production.

2. Conditioners & Hair Masks

Hydration remains a core focus:

70% use conditioner regularly

50% apply hair masks weekly or bi-weekly

Popular formulations: Plant-based proteins, fermented ingredients, hyaluronic acid, and keratin alternatives. Multi-benefit masks (hydration + heat protection + color preservation) are mainstream.

3. Oils, Serums & Scalp Treatments

Oils and serums are now part of both hair and scalp care:

55% use oils or serums 2–3 times per week

Scalp serums targeting hair growth and hydration used by 40%

Trending ingredients: Argan, marula, moringa, bakuchiol, and CBD oil. Scalp exfoliating treatments and cryotherapy scalp devices are increasingly popular.

4. Heat Styling — Minimal & Smart

Heat styling is more controlled:

50% use heat tools regularly

80% of heat users apply advanced heat protectants

Smart devices monitor temperature and hair damage in real-time

Trend: Air-drying, natural waves, and protective styling are highly encouraged. Ceramic, tourmaline, and infrared heat tools dominate.

5. Haircuts & Trims

Cuts focus on healthy ends and sustainable maintenance:

65% get trims every 8–12 weeks

Popular styles: natural layers, blunt cuts, curtain bangs, and low-maintenance long styles

Salon memberships offering hair wellness packages are trending.

6. Natural Hair & Protective Styles

Natural hair care is now mainstream:

40% wear braids, twists, or buns

Curly and coily hair routines emphasize hydration, curl definition, and frizz control

Protective styles are used for both convenience and hair health

7. Scalp Care & Hair Health Tech

Scalp care is a major focus in 2025:

60% use scalp treatments or exfoliators

35% use at-home scalp devices like massagers or LED stimulators

Personalized serums based on AI scalp analysis are becoming popular

8. DIY & At-Home Treatments

While tech dominates, DIY trends persist:

20% use natural masks weekly

Ingredients include avocado, aloe, oat extracts, and mushroom-based actives

DIY routines are often paired with smart devices or guided apps

9. Hair Coloring & Maintenance

Hair coloring is safer and more innovative:

40% use salon coloring

20% color at home with safer, ammonia-free formulas

Color-protecting shampoos, conditioners, and supplements are widely used

Trends: Pastel shades, balayage, root smudging, and gloss treatments are highly popular.

10. Nighttime Hair Routines

Nighttime routines are optimized for hair longevity:

50% use silk or satin pillowcases

45% braid, twist, or tie hair loosely

Overnight treatments like scalp serums and leave-in masks are trending

11. Minimal & Multi-Purpose Products

Multi-purpose hair products are now mainstream:

60% use products combining cleansing, conditioning, UV protection, and styling

Sustainable packaging and refillable options are highly valued

Personalized hair care subscriptions based on hair goals are popular

In 2025, women’s hair care trends emphasize:

Personalized and gentle washing routines

Hydration-focused conditioners and multi-benefit masks

Oils, serums, and scalp treatments for both hair and scalp health

Minimal heat styling with smart protective devices

Regular trims and low-maintenance cuts

Mainstream natural hair and protective styles

Advanced scalp care and hair health technology

DIY treatments complemented by smart apps

Eco-conscious, minimal, multi-purpose products

Safer hair coloring and targeted maintenance

Nighttime routines to preserve hair health

Women are combining technology, salon expertise, sustainable products, and natural ingredients to achieve healthy, strong, and vibrant hair.

 

Estimated Hair Care Habits Percentages (2025)

Habit % of Women

Wash every 2–3 days 40%

Wash weekly (co-wash) 30%

Use conditioner regularly 70%

Apply hair masks weekly 50%

Use oils/serums 55%

Use heat styling 50%

Get trims every 8–12 weeks 65%

Wear protective hairstyles 40%

Use scalp treatments 60%

DIY treatments weekly 20%

Hair coloring (home or salon) 60%

Nighttime protection 50%

 

Frequently Asked Questions 

1. What were the most common hair washing habits in 2025?

In 2025, hair washing became more personalized and gentle: 40% of women washed every 2–3 days, 30% washed weekly using co-wash or cleansing conditioners, 20% used water-only or low-lather methods, and 10% relied on dry shampoo between washes.

2. How did women hydrate and condition their hair in 2025?

Hydration-focused routines were widespread. About 70% used conditioner regularly, while 50% applied weekly or bi-weekly hair masks. Multi-benefit masks combining hydration, heat protection, and color preservation were mainstream.

3. Which oils, serums, and scalp treatments were popular in 2025?

Oils and serums were used by 55% of women 2–3 times per week, targeting shine, frizz, and split ends. Scalp serums for growth and hydration were used by 40%. Trending ingredients included argan, marula, moringa, bakuchiol, and CBD oil.

4. How common was heat styling in 2025?

Heat styling was used by 50% of women, but with smarter tools and greater protection. About 80% of heat users applied advanced heat protectants, and devices now monitor temperature to minimize damage. Air-drying and natural textures were encouraged.

5. What haircut trends were popular in 2025?

Healthy ends and sustainable maintenance were key. 65% of women got trims every 8–12 weeks. Popular cuts included natural layers, blunt cuts, curtain bangs, and low-maintenance long styles.

6. How popular were natural hair and protective styles in 2025?

Natural hair care became mainstream, with 40% wearing braids, twists, or buns. Curly and coily hair routines focused on hydration, curl definition, and frizz control. Protective styles were used for convenience and hair health.

7. Did women focus on scalp care in 2025?

Yes, scalp health became a priority. 60% used scalp treatments or exfoliators, and 35% used at-home scalp devices like massagers or LED stimulators. AI-based personalized serums were emerging.

8. Were DIY hair treatments still used in 2025?

DIY treatments remained popular but complemented by technology. About 20% of women used natural masks weekly, with ingredients like avocado, aloe, oat extracts, and mushroom-based actives.

9. How did women color and maintain their hair in 2025?

Hair coloring was safer and innovative. 40% relied on salon coloring, while 20% colored at home with ammonia-free formulas. Color-protecting products and supplements were widely used. Pastel shades, balayage, root smudging, and gloss treatments were trendy.

10. Were nighttime hair routines important in 2025?

Yes, 50% of women used silk or satin pillowcases, and 45% tied their hair in loose braids or twists. Overnight treatments, including scalp serums and leave-in masks, were popular to maintain hair health.

11. Did women use multi-purpose or minimal hair care products in 2025?

Yes, 60% used multi-purpose products combining cleansing, conditioning, UV protection, and styling. Sustainable packaging, refillable products, and personalized subscriptions were highly valued.

12. What was the overall focus of women’s hair care in 2025?

The emphasis was on personalized routines, hydration, scalp health, low-damage styling, eco-conscious products, advanced technology, and long-term hair wellness. Women integrated salon expertise, natural ingredients, and smart devices for healthy, vibrant, and strong hair.