How Women Took Care of Their Hair In 2024
Sweety Karlak
In 2024, women’s hair care became more high-tech, personalized, and wellness-focused. While natural routines were still popular, the biggest shift was toward science-backed ingredients, scalp technologies, and sustainable products.
This guide breaks down the top hair care routines, behaviors, and treatment trends women followed in 2024
1. Smarter Shampooing & Cleansing
Women in 2024 embraced more personalized washing routines:
45–55% washed every 2–3 days
20% washed daily (mostly oily scalps)
30% used waterless or foam cleansers
Dry shampoo use declined in favor of gentler scalp-refreshing mists
Microbiome-friendly shampoos and low-surfactant formulas gained major popularity
2. Conditioner, Masks & Bond Repair
Hydration remained essential — but bond builders took center stage.
70% used conditioner regularly
40% used a weekly hair mask
Bond-repair products (like peptide or amino acid treatments) surged
Women looked for strengthening formulas designed to prevent chemical, heat, and environmental damage.
3. Oils, Serums & Glossing Drops
Natural oils stayed popular, but lightweight serums dominated.
60% used oils or serums weekly
Trending ingredients: argan, rosehip, castor, ceramide serums
Gloss drops and shine fluids became part of daily styling
These products helped manage frizz, smooth strands, and protect against pollution
4. Heat Styling — Smarter, Not More
In 2024, the focus shifted to heat efficiency:
40% reduced heat use
90% of heat users used advanced protectants
Airwrap-style tools and low-heat dryers saw a rise
Women preferred damage-controlled styling, opting for multi-styler tools with temperature regulation.
5. Trims, Cuts & Shape Maintenance
Cutting trends evolved with modern styling habits:
65% got trims every 8–12 weeks
Short styles (micro-bobs, butterfly cuts) rose in popularity
Long-hair routines focused on layered movement and reduced bulk
Professional shaping became part of overall hair wellness
6. Natural Hair & Protective Styles
Natural texture care grew stronger than ever:
35–40% used protective styles like braids, twists, and buns
Curl care emphasized hydration cycles and leave-in layers
Gentle detangling routines became essential
The focus was on damage prevention rather than frequent restyling.
7. Scalp Health — The 2024 Hero Trend
Scalp-focused care exploded in popularity.
50% used scalp serums
45% used exfoliating scrubs
Common ingredients: peptides, niacinamide, rosemary oil, probiotics
Healthy scalp = stronger hair became a mainstream belief.
8. At-Home & DIY Treatments
DIY didn’t disappear — it evolved:
Protein-rich masks (egg or yogurt) declined
Aloe vera, honey, and rice water remained popular
Minimalist DIY replaced heavy kitchen treatments
Women preferred simple, natural ingredients that didn’t cause buildup.
9. Hair Color Care
Coloring trends in 2024 were bold but low-damage:
30% used at-home dye kits
30% used salon services
Ammonia-free dyes and glosses were trending
Purple/blue shampoos surged for tone maintenance
Tonal maintenance became easier and more routine-friendly
10. Nighttime Hair Wellness
Sleep care grew in popularity:
50% used silk/satin pillowcases
40% tied hair in soft protective styles
Serums applied before bed became common
Nighttime routines helped reduce friction, breakage, and dryness.
11. Minimalist & Sustainable Products
2024 placed a strong emphasis on sustainability and simplicity:
Solid shampoo bars increased in adoption
Multi-use creams replaced multiple styling products
Eco-friendly brands gained major traction
Women favored cleaner formulas, less packaging, and multi-functional hair solutions.
Women’s hair care in 2024 centered around:
Microbiome-friendly washing
Bond-repair and hydration cycles
Smart heat styling
Scalp-focused wellness
Protective styling and natural texture care
Gentle nighttime routines
Sustainable, minimalist products
The overall trend leaned toward science-backed, wellness-minded, and simplified routines.
Estimated Hair Care Habits Percentages (2024)
45–55% washed every 2–3 days
70% used conditioner regularly
40% used weekly masks
60% used oils/serums
40% reduced heat use
65% got trims every 8–12 weeks
35–40% used protective styles
45–50% prioritized scalp care
30% colored hair at home
30% used DIY treatments
Frequently Asked Questions
1. What was the biggest hair-care trend in 2024?
Scalp wellness became the top trend, with many women using scalp serums, exfoliants, and microbiome-friendly shampoos to improve overall hair strength.
2. How often did women wash their hair in 2024?
Most women washed every 2–3 days, while others used gentle waterless cleansers or low-surfactant shampoos to maintain balance without overwashing.
3. Were bond-repair products still popular in 2024?
Yes — more than ever. Peptide and amino-acid bond builders became routine staples for preventing heat, chemical, and environmental damage.
4. Did women still use natural oils in 2024?
Absolutely. Oils like argan, castor, and rosehip were widely used, but lightweight serums and gloss drops gained popularity for daily shine and frizz control
5. What kind of heat styling was trending in 2024?
Women focused on smarter heat, using tools with temperature regulation and advanced protectants. Multi-stylers and low-heat dryers dominated.
6. How did women maintain natural hair in 2024?
Protective styles, gentle detangling, and hydration layering were key. Many rotated between twists, braids, and buns to reduce manipulation.
7. What ingredients were popular for scalp care?
Peptides, niacinamide, rosemary oil, probiotics, and exfoliating acids were commonly used to support scalp balance and encourage growth.
8. Did DIY hair treatments decline in 2024?
Heavy kitchen treatments decreased, but simple, clean DIY options like aloe vera, honey, and rice water remained widely used.
9. What were the major hair color trends in 2024?
Women leaned toward low-damage dyes, ammonia-free formulas, and at-home glossing. Tone-correcting shampoos (purple/blue) also surged.
10. How did women protect their hair at night in 2024?
Silk or satin pillowcases, protective bedtime hairstyles, and overnight serums became part of nightly hair wellness routines.
