How Women Took Care of Their Hair in 2015
Sweety Karlak
In 2015, women’s hair care was a mix of traditional routines and emerging trends. The focus was on shiny, manageable hair, experimenting with styles, and early adoption of natural and protective care methods. From styling tools to DIY treatments, women explored a variety of ways to maintain healthy hair.
This blog breaks down the most popular hair care routines, treatments, and trends women followed in 2015.
1. Shampooing & Washing Frequency
Gentle washing routines were already becoming important:
35–45% washed hair every 2–3 days
30% washed daily (especially for fine or oily hair)
10% used dry shampoo between washes
Sulfate-free shampoos were starting to gain traction, though traditional shampoos still dominated.
2. Conditioners & Hair Masks
Conditioning was a key focus for smooth, shiny hair:
55% used conditioner regularly
20% applied hair masks weekly
Hair masks with natural oils were growing in popularity, though less widespread than in later years.
3. Oils & Serums — Early Natural Boost
Hair oils were becoming trendy:
30–40% used oils weekly (coconut, argan, almond)
Serums were mainly for frizz control
Women were beginning to embrace natural oils for shine and hydration rather than just styling.
4. Heat Styling — Frequent but Cautious
2015 still saw a lot of heat styling:
60% used blow dryers regularly
45% used flat irons or curling irons often
Heat protectants were used by around 70% of heat tool users
Caution around heat damage was rising, but styling frequency remained high.
5. Haircuts & Trims
Haircuts were style-focused:
60% got trims every 8–12 weeks
Long layers, bobs, and ombré-inspired cuts were trending
Bangs and face-framing layers were common for versatility
6. Natural Hair & Protective Styles
Protective and natural styles were emerging trends:
20–25% wore braids, buns, or twists
Curly hair routines focused on moisture and curl definition
Protective styling was less mainstream but gaining interest
7. Scalp Care
Scalp treatments were just beginning to trend:
30% used scalp oils or massages
20% tried exfoliating scrubs for scalp health
Focus was often on dandruff control and oil balance
8. DIY Hair Treatments
Homemade hair treatments were popular, especially for natural hair enthusiasts:
25% used egg masks for protein
15% tried yogurt, honey, or avocado masks
DIY treatments were cost-effective and ingredient-conscious
9. Color Care
Hair coloring was big in 2015:
40% colored hair at home or in salons
Ombré and balayage were trendy
Color-protecting shampoos and conditioners were growing in popularity
10. Nighttime Hair Routines
Nighttime routines were less structured than in later years:
30% tied hair in loose braids or buns
Few used silk or satin pillowcases widely
Protective sleep care was mostly practiced by natural hair communities
11. Minimal Product Trend
2015 was the start of the “less is more” approach:
Multi-purpose products were emerging
Women experimented with natural oils and serums
Focus on ingredient quality rather than quantity
In 2015, women’s hair care emphasized:
Frequent yet cautious washing
Regular conditioning
Heat styling with some protection
Experimenting with colors and styles
Emerging natural and protective routines
Healthy hair, shine, and manageability were priorities, while natural, simplified routines were just beginning to gain traction.
Estimated Hair Care Habits Percentages (2015)
35–45% washed hair every 2–3 days
55% used conditioner regularly
20% applied hair masks weekly
30–40% used oils/serums
60% used heat styling regularly
60% got trims every 8–12 weeks
20–25% wore protective hairstyles
20–30% cared for scalp actively
15–25% used DIY treatments
40% colored hair at home or salon
Frequently Asked Questions
1. How often did women wash their hair in 2015?
Most women washed their hair every 2–3 days, while daily washing was common for those with oily scalps. Dry shampoo use was just starting to become popular.
2. Were hair masks widely used in 2015?
Hair masks were used by around 20% of women weekly. Conditioning was more common, while deep treatments were still an emerging trend.
3. What oils and serums were popular in 2015?
Coconut, argan, and almond oils were popular for hydration and shine. Serums mainly helped with frizz control.
4. How often did women use heat styling tools in 2015?
Heat styling was frequent: about 60% used blow dryers regularly, and 45% used flat irons or curling irons. Heat protectants were used by roughly 70% of heat tool users.
5. What were the most popular haircuts in 2015?
Trims every 8–12 weeks were common. Long layers, bobs, ombré-inspired cuts, and bangs were trendy for versatility.
6. Did women embrace natural hair and protective styles in 2015?
Yes, but adoption was limited: about 20–25% used braids, buns, or twists, with curly hair routines focusing on moisture and curl definition.
7. How important was scalp care in 2015?
Scalp care was emerging: 20–30% used oils, massages, or exfoliating scrubs, mainly for dandruff control or oil balance.
8. Were DIY hair treatments popular in 2015?
Yes, especially among natural hair enthusiasts. Egg masks, yogurt, honey, and avocado treatments were commonly used at home.
9. What were the hair color trends in 2015?
Ombré and balayage were highly popular. About 40% of women colored their hair at home or in salons, and color-protecting products were growing in use.
10. Did women follow nighttime hair routines in 2015?
Nighttime routines were less structured than in later years. Around 30% tied hair in loose braids or buns, and silk pillowcases were not yet widely adopted.
